“To truly serve others, the nutritionist of the future must also be a psychologist of the heart, a cheerleader of inner potential, and a warm friend to any client.”

Hi, my name is Jodelle Fitzwater and I’m an ACSM certified Personal trainer, Master Trainer for the incredible Juvo Board E-RYT 500 Yoga Instructor, and Certified Nutrition Coach and Food Psychology Coach. My goal is to help you reach your goals, whatever they may be. I love to help people learn how to lead healthier lives inside and out. I have a desire to help people. I live to serve. And there was no better way to do that than to live a life of love and give 100% pure love into everything I do and to everyone that my Creator brings into my life.

I also came to the realization that I couldn’t live without movement and water and that’s how my love of stand up paddling was born.  I’m priveleged to be a Professional Stand Up Paddler and PaddleFit Pro Trainer and I have 10’foot 6 stand up paddle surf board that gets me a great total body workout out on the water, and I’d love to introduce you to it and many other forms of fitness as well!

Here are just a few of my services:

  • Nutritional Consulting and Educating
  • Personal Grocery Shopping Tours and Teaching
  • Stand Up Paddle Clinics, Workshops, and Special Events
  • Paddleboard lessons
  • Run coaching
  • Corporate wellness classes and program development
  • Nutritional House-calls
  • speaking at your health and wellness conference

Links I Love:


Northwest Arkansas has a health coach like no other.

Check out Muscles & Veggies Fitness & Nutrition.

My favorite sleep supplement: Swannies!


My favorite way to train indoors?

With the perfect SUP-simulating combo of Juvo Board and Vasa SUP Erg I can keep my paddling muscles primed for the water!


For a $50 savings on Vasa SUP erg accessories and upgrades enter promo code “bonus-jodelle“.

What you put on your body, goes in your body so apply liberally….RAW Elements.

RAW Elements Sunscreen & Skincare

Live. Life. Love. Life-jackets.MTI Adventure Wear Life Jackets  

My favorite pure, organic, chemical-free skin care line:


My all-time most favorite supplement line: